William Golden was educated in New York’s Vocational
School for Boys. After a short time spent working in California,
Golden returned to New York and spent a year working at Condé Nast,
working under M.F. Agha. In 1937 he joined CBS Radio Network and
three years later was appointed Art Director. He married designer
Cipe Pineles in 1944 and spent the period during World War II in
Europe designing Army training manuals. After the war he returned
to CBS and in 1951 was appointed Creative Director of Advertising
and Sales Promotion. Golden’s best known creation was CBS’s corporate
identity and the logo “eye”. He received the AIGA medal in 1988.
He was a pioneer in corporate identity primarily through his philosophy
of producing consistently excellent graphic communication and tying
this in with the corporate image. He was influential in the design
world by upgrading the role and responsibility of the designer within
the corporate world.