Alexey Brodovitch began his career in Paris and emigrated
to the US in 1930. He exerted significant influence on American
graphic design and photography during his 25 year tenure as Art
Director of Harper’s Bazaar. His use of asymmetrical layouts, white
space and dynamic imagery changed the nature of magazine design.
Brodovitch exposed Americans to the European avant-garde by commissioning
art and photography from leading European artists and photographers
including: A.M Cassandre, Salvador Dali, Henri Cartier-Bresson and
Man Ray. He was one of the first designers to teach design as a
professional discipline. In his Design Laboratory classes, Brodovitch
imparted a philosophy that affected an entire generation of leading
photographers and designers. Among these students were photographers
Irving Penn, Richard Avedon, Art Kane and Hiro; art directors Bob
Gage, Helmut Krone and Steve Frankfurt. While working at Harper’s
Bazaar he worked on several photographic books and the short-lived
but artistically successful magazine Portfolio. He recieved the
AIGA medal in 1987. Regardless of what he was working on, his energy,
style and aesthetic philosophy inspired those around him and continues
to be admired today.
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Issues:
October-November
1941
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